Factory 45 Download
Launch Your Sustainable & Ethical Fashion Brand With Factory45.
- Strategies to negotiate with suppliers
- Connections to fabric, materials & manufacturing
- A crystal clear launch plan
- 3 ways to raise money for production
- A go-at-your-own-pace curriculum
- Email templates to sound knowledgeable and professional
- Connections across the sustainable fashion industry
- Lifetime access to the program
- Industry education with no fashion background required
Factory 45 Training Overview
Factory45, created by Shannon Lohr, is a comprehensive online program designed for aspiring fashion entrepreneurs who want to launch their own sustainable and ethical fashion brands. Since its inception in 2014, Factory45 has become a trusted business school for fashion entrepreneurs, providing the tools and knowledge necessary to go from idea to launch, even if you don’t have a background in fashion. This self-paced program guides you through the entire process of starting a fashion brand—from sourcing sustainable fabrics to setting up manufacturing, and even raising funds to ensure your brand’s success. Factory45 is the leading program in the fashion education space, tailored to help you build a successful, ethical fashion business from the ground up.
What Do You Get?
When you join Factory45, you gain access to a comprehensive set of resources designed to guide you through every stage of launching your fashion brand. The program is structured into five key modules, each focusing on a crucial aspect of building a successful, sustainable fashion business:
- Module 1: Sourcing
Learn how to effectively research and source sustainable fabrics and materials. Access a database of hundreds of suppliers offering eco-friendly options with low minimums. This module also covers the basics of sewn manufacturing and provides strategies to build strong relationships with suppliers. - Module 2: Brand Identity
Develop a clear brand identity that resonates with your target market. This module helps you identify your ideal customer, create a compelling brand strategy, and implement pre-launch marketing tactics to generate leads and build buzz around your brand. - Module 3: Pre-Production
Get connected with top industry professionals, including designers, patternmakers, and production partners, who will help bring your ideas to life. This module covers everything from creating production-ready patterns to navigating the manufacturing process with confidence. - Module 4: Ecommerce Marketing
Master the art of marketing your brand online. Learn content marketing strategies that attract customers, as well as social media and PR tactics to ensure a successful product launch. This module focuses on building an audience and turning interest into sales. - Module 5: Preparing for Launch
Prepare for a successful brand launch by testing your product at market through pre-sales campaigns. This module provides a complete plan for launching your brand, including creative direction for marketing materials, strategies for pre-selling your product, and tips for managing production with less stress.
In addition to these core modules, you’ll also receive:
- Fabric Supplier Database: A curated list of sustainable fabric suppliers.
- Patternmaker & Samplemaker Database: Connections to vetted professionals for your production needs.
- Production Partner Database: Access to ethical manufacturers with low minimums.
- Packaging Database: Sustainable packaging options that align with your brand values.
- PR & Media Database: Contacts and strategies for generating buzz and media attention.
- Bonus Workshop Recordings: Over 100 workshop recordings covering additional topics to support your brand’s success.
- Virtual Classroom: A self-paced online portal that acts as your virtual classroom, providing all the tools and resources you need from idea to launch.
- Lifetime Access: Unlimited access to all program materials, allowing you to work at your own pace and revisit the content as needed.
What Will You Learn?
Factory45 covers everything you need to know to launch a sustainable fashion brand successfully. Here’s what you’ll learn:
- How to effectively research and source sustainable fabrics and materials for your brand.
- Strategies for building relationships with suppliers and getting the materials you need for production.
- An in-depth understanding of sewn manufacturing and how to avoid costly mistakes.
- How to create professional spec sheets and sketches, even if you’re not a designer.
- How to identify and communicate your brand’s identity to attract your ideal customer.
- Proven strategies to market your brand and generate buzz before you even launch.
- The essentials of building a brand strategy that resonates with your target market.
- How to connect with industry professionals to create production-ready patterns and prototypes.
- Techniques for navigating the sewn manufacturing industry as an outsider.
- How to budget and analyze costs to ensure your brand’s financial sustainability.
- How to create a successful pre-sales campaign that funds your first production run.
- The best practices for ecommerce marketing to build an audience and drive sales.
- How to leverage content marketing and social media to attract and engage customers.
- PR strategies for launching your brand with a compelling story that resonates with the media.
- How to test your product at market and raise money before creating inventory.
- An actionable plan for launching your brand with less risk and more confidence.
- How to manage your supply chain remotely and avoid common pitfalls.
- The importance of incorporating sustainability into every aspect of your business.
- Strategies for working with influencers and building strong partnerships.
- How to overcome the mental load of being an entrepreneur and practice self-care.
Who is it For?
Factory45 is perfect for:
- Aspiring Fashion Entrepreneurs: If you’re in the idea stage or early stages of starting a fashion, accessories, or sewn goods brand, this program is designed for you.
- Individuals Committed to Sustainability: If you’re motivated to create products that are sustainably and ethically made, Factory45 will guide you on how to do it right.
- Those Looking for Guidance: Whether you have saved up money for startup costs or are looking to invest in the right education, Factory45 ensures you spend your resources wisely.
- Hardworking and Persistent Learners: Starting a brand for long-term success takes time and effort, and Factory45 is built for those who are ready to commit to the journey.
- Non-Fashion Background Individuals: You don’t need to have a fashion background to succeed in this program—Factory45 is designed to help anyone with a passion for fashion and sustainability.
What’s the Time Commitment?
Factory45 is a self-paced program, meaning you can work through the modules at your own speed. Whether you have a full-time job or are dedicating all your time to building your brand, the program is flexible enough to fit into your schedule. With lifetime access, you can revisit the material as needed, ensuring your launch timeline is manageable.
Is it Worth It?
Absolutely! Factory45 is more than just a course—it’s a complete roadmap to launching a sustainable fashion brand. With access to vetted supply chain databases, actionable modules, and expert guidance from Shannon Lohr, you’ll be equipped with everything you need to start your fashion brand on the right foot. The program’s emphasis on sustainability and ethical practices ensures that you’re building a brand that aligns with your values while also setting you up for long-term success. The lifetime access to the program and its resources adds immense value, allowing you to learn and grow at your own pace.
About Shannon Lohr
Shannon Lohr is the founder of Factory45 and a leader in the sustainable fashion industry. Since 2014, she has helped entrepreneurs around the world launch successful, ethical fashion brands through her online program. Shannon is passionate about sustainability and dedicated to guiding others in creating brands that not only thrive in the market but also make a positive impact on the world. Her expertise and experience make her the perfect mentor for anyone looking to break into the fashion industry with a focus on sustainability.
The Factory45 program is available for immediate download when you join. By becoming a member, you’ll gain instant access to all the resources, modules, and support you need to successfully launch your sustainable fashion brand. This is your chance to start building your dream business with expert guidance, accessible at your fingertips. Don’t miss this opportunity – join today and take the first step towards turning your fashion idea into a reality!
Course published: 2024
Course contains: Videos, PDFs