Download Smart Google Ads 2024
Discover High-Impact Google Ads Tactics to Skyrocket Sales, Reach Target Audiences, and Maximize ROI!
- Module 1: Crucial Cornerstones of Google Ads – Master the basics for Google ad success.
- Module 2: Preparing to Run Traffic on Google – Set up your account and campaigns.
- Module 3: Google Search – Optimize search ads for targeted results.
- Module 4: Google Shopping – Build high-ROI shopping funnels.
- Module 5: Performance Max – Use AI to boost campaign performance.
- Module 6: YouTube – Drive traffic and brand awareness with YouTube ads.
- Module 7: Display & Discovery – Capture new leads with top-of-funnel ads.
- Module 8: Full Funnel Marketing – Guide customers through every stage.
- 6 Powerful Channels– Run ads on Search, Display, Shopping, Discover, Gmail & YouTube.
- World’s Largest Traffic Source – Reach 97% of the Internet, twice the size of Facebook & Instagram.
- Diversify Your Traffic System –Scale beyond Meta with a full-stack advertising strategy.
- $796 in Bonuses – Get YouTube Kickstart Blueprint and Performance Max Blueprint free.
- Lifetime Access – Lifetime access to course content, updates, and added resources.
Smart Google Ads 2024 Course Overview
Looking to tap into the world’s largest traffic source? Smart Google Ads 2024 is here to help you get the most out of Google’s six powerful ad channels, Search, Display, Shopping, Discover, Gmail, and YouTube, all from one simple platform. Whether you’re scaling an eCommerce brand or running a different type of business, this course guides you step by step through creating effective, targeted ad campaigns that can reach 97% of the Internet.
With easy-to-follow tutorials and real-life examples, you’ll learn how to use Google’s diverse ad network to grow your brand and protect your traffic sources. Plus, you’ll discover how to use Performance Max, a new campaign type powered by AI, that combines all six channels into one strategy and optimizes the customer journey automatically.
Why Choose Smart Google Ads 2024?
It is about more than just understanding the Google Ads platform, it’s about building a well-rounded, omni-channel traffic strategy that can grow with your business. You’ll explore each of Google’s ad channels in detail, from search to shopping ads, and learn how to apply these strategies to your brand.
What makes this course stand out is its hands-on approach. You’ll get straightforward video tutorials, practical examples, and exclusive bonuses like the YouTube Kickstart Blueprint and Performance Max Blueprint, which make it easier to dive into paid search traffic, even if you’re new to the platform.
What You’ll Learn in Ezra’s Course
- How to leverage Google’s six ad channels for traffic and conversions.
- Step-by-step strategies for running effective Google Search campaigns.
- Tips for building and optimizing Shopping ads, perfect for eCommerce brands.
- Everything you need to know about the new Performance Max campaigns.
- How to use YouTube Ads to boost brand awareness and drive cold traffic.
- Creating Display and Discover ads to engage new customers at the top of the funnel.
- How to follow a full-funnel approach, from awareness to conversion, with Google ads.
- Retargeting strategies to re-engage potential customers and boost sales.
- Scaling Google ads profitably, no matter your budget or business size.
- How to use Google’s AI and machine learning tools to optimize campaigns.
- Creating and managing lookalike audiences with Google’s affinity targeting.
- How YouTube can be a powerful secondary channel to Facebook for scaling.
- How to use Gmail Ads to land directly in users’ inboxes at a lower cost.
- Advanced tips for getting the most out of Performance Max for higher ROI.
- Tracking and measuring the performance of your campaigns.
- Diversifying your traffic sources to reduce risk and stabilize growth.
- Managing your Google Ads account efficiently across multiple channels.
- Real-world examples of successful brands using these strategies.
- Earning a Google Media Buyer certification to validate your skills.
What’s Inside Smart Google Ads
- 8 Modules: Covering everything you need to know about running Google ads.
- Step-by-Step Tutorials: 91 videos that walk you through building effective ad campaigns.
- Performance Max Blueprint: Learn how to use Google’s AI-powered campaign type.
- YouTube Kickstart Blueprint: Discover how to use YouTube’s vast audience for growth.
- Lifetime Access: Keep access to all course materials and updates for future reference.
- Google Media Buyer Certification: Earn certification after completing the course and final exam.
Course Overview: Google Ads for Full-Funnel Growth
This Google Ads training takes you from foundational principles to advanced tactics, delivering a comprehensive, hands-on experience. With eight in-depth modules, you’ll learn how to leverage Google Ads across every stage of the marketing funnel, from creating demand to capturing high-intent leads. Each module is designed to be immediately actionable, giving you the tools, strategies, and insights to scale your business and drive real results.
Module 1: Building the Foundations of Google Ads
Start with the essentials to understand how Google Ads fits into your overall media mix and demand generation strategy. You’ll dive into the four pillars of Google Ads and gain a balanced view of its strengths and weaknesses, setting a solid base for your ad campaigns.
Module 2: Preparing for Success in Google Ads
Before running any campaigns, you’ll learn to chart your goals, track conversions accurately, and get your creative assets in top shape. This module covers everything from understanding KPIs to building remarketing audiences, so you’re fully prepared to capture and convert traffic effectively.
Module 3: Winning with Google Search
In this module, you’ll master Google Search ads—targeting the right keywords, creating effective ad groups, and optimizing ad copy. With a focus on Quality Score, smart bidding, and advanced tools, you’ll be equipped to run high-performance search campaigns tailored to your marketing funnel.
Module 4: Scaling with Google Shopping
For eCommerce brands, Google Shopping is a game-changer. This module walks you through setting up product feeds, leveraging Merchant Center, and optimizing Shopping campaigns. You’ll learn strategies to bring your products to the forefront and capture high-intent shoppers directly within Google’s shopping ecosystem.
Module 5: Automating with Performance Max
Tap into Google’s AI with Performance Max campaigns. This module guides you in building efficient, automated campaigns that adapt over time, covering everything from asset groups to bidding strategies. Performance Max will help you create a powerful set-it-and-improve-it strategy for ongoing optimization.
Module 6: Engaging Audiences on YouTube
YouTube is an essential channel for brand visibility and remarketing. Here, you’ll develop video ads that captivate and convert, using seven essential elements of a high-performing YouTube ad. This module also covers retargeting strategies, bidding tactics, and campaign optimization, ensuring you reach new and existing audiences.
Module 7: Expanding Reach with Display & Discovery
Learn how to maximize Google’s Display and Discovery networks to capture top-of-funnel attention and re-engage past visitors. You’ll get insights into ad types, bid strategies, and crafting high-impact visuals that stand out. By the end, you’ll know how to run Display and Discovery ads that drive conversions while building brand awareness.
Module 8: Full-Funnel Mastery with Google Ads
In this capstone module, you’ll learn to integrate all channels into a seamless full-funnel approach. Covering budget allocation, ROAS-focused strategies, and third-party tracking, this module helps you create a cohesive, data-driven advertising strategy that accelerates growth and maximizes returns.
Each module builds on the last, equipping you with a comprehensive skill set to drive sustainable growth with Google Ads. Whether you’re new to Google Ads or looking to refine your strategy, this course will guide you through every step with actionable, real-world insights and cutting-edge tactics.
Who Benefits from Ezra’s Training?
This Google advertising program is perfect for anyone looking to scale their business through Google’s diverse advertising channels. Whether you’re running an eCommerce store or offering services, this course will guide you through setting up, managing, and optimizing your Google paid traffic.
It’s designed for:
- All Business Types: While much of the course is focused on eCommerce, the strategies apply to info products, SaaS, services, and more.
- All Skill Levels: Whether you’re an experienced agency owner or just getting started with ads, the course teaches you how to run effective campaigns.
- All Budgets: Google ads scale with your business, so whether you’re spending $10 or $1,000 a day, you’ll learn how to make every dollar count.
Is Google Ads Training the Right Fit for You?
This training offers something different: a clear, practical path to tapping into Google’s vast network, covering nearly all online traffic. Through hands-on guidance and real-world case studies, you’ll learn to create campaigns that aren’t just set-and-forget but built to grow alongside your business. What sets this program apart is its focus on Google’s advanced AI tools, like Performance Max, showing you exactly how to automate and optimize ads in a way that maximizes results without demanding constant tweaks.
Whether you’re expanding beyond Facebook, aiming for higher brand visibility, or refining your ad spend strategy, this training equips you with an adaptable framework you can use again and again. And with lifetime access to ongoing updates, you’ll stay ahead of new Google tools and trends, always ready to adapt your strategy to what’s next in digital advertising.
Download Ezra Firestone’s Course Free
When you join our membership today, you’ll get access to Smart Google Ads 2024 for free, along with all other ecommerce WSO downloads available in our membership. This includes instant downloads, lifetime access, and all future updates. Don’t miss this opportunity to master Google’s ad platform and scale your business, while benefiting from free downloads and access to countless other resources!
About Ezra Firestone
Ezra Firestone is a respected digital marketing expert and entrepreneur, widely recognized for his impact on ecommerce and online advertising. With over ten years of experience, he’s built and scaled multiple successful businesses, including BOOM! by Cindy Joseph, a 9-figure brand reshaping beauty for women over 50. Through his company, Smart Marketer, he has guided thousands of business owners in growing their brands using innovative, data-driven marketing strategies.
Known for his approachable teaching style, Ezra makes even complex marketing strategies clear and actionable. His blend of practical advice and deep experience is invaluable to newcomers and seasoned marketers alike, helping them apply advanced advertising tactics with confidence and see real results.
A sought-after speaker, Ezra regularly presents at major industry events, including the Traffic & Conversion Summit and eCommerce All-Stars. His passion for sharing knowledge and empowering others to succeed shines through in all his work, making him a trusted voice in the ever-evolving digital marketing landscape.
With expertise across Google, Facebook, and YouTube, Ezra offers a well-rounded approach to building effective omnichannel strategies. His track record in scaling businesses to 7, 8, and even 9 figures provides valuable insights for anyone aiming to grow their business sustainably.
Course publish date: 2023